IT IS GOOD TO BE

Environmental Design Visual Identity Multi Media Design

March 2024

IT IS GOOD TO BE!

helping Hanoi residents stop littering

IT IS GOOD TO BE! campaign is a project aimed at helping Hanoi residents stop littering in public places, while raising community and social awareness about waste issues.

Mission and Vision

awareness, helping to limit the issue of littering at public places.

affect dwellers behavior and

This campaign is a project to show how graphic design influences people behavior. Therefore, designs throughout campaign are designed with the purpose of affect dwellers behavior and awareness, helping to limit the issue of littering at public places.

These designed products play an extremely important role in the campaign, influencing people's behavior and interaction experiences. From automatic trash bins to interactive smoking areas, all products are designed to provide information and reminders, as well as to discourage people from littering.

Printing designs such as infographics and brochures aim to provide useful information about the campaign to everyone. At the same time, the brochure was designed to include information and a map of the campaign location to enhance their experience.