Arte Library

Visual Identity Spatial Design Printing

April 2023

Arte

Arte is the first Art and Design library in Hanoi for a specific audience and has its own characteristics. Arte promises to be a playground for people that passionate with art and design have the opportunity to exchange, learn and develop themselves.

Art and Design

Aesthetic of Arte

With 3 basic colors: Blue, Yellow and Green, Arte's identity is designed with a youthful, modern style. With the aim of bringing design and art closer to young people, the brand's image is immersed in the works and products of art.

In the project, I also need to enhance the experience of audiences through spatial design. Normally in Vietnam, people tend to not notice about the guidances and wayfindings design, therefore Arte is focused on designing signages and space.

Arte's designs need to ensure youth and modernity to create sympathy for the audience. At the same time, designs need to convey content related to the world's art and design.

Design

Signage is an important product of the project, carefull designed in the concept and applicability of the product. These are prototype of wayfindings from Arte Library.

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The challenges that I need to solve while designing signs
are consistency, logic and impression. Wayfindings need
to stand out, catch people sight in large spaces, while ensuring their effectiveness and utility.