Changes started from the inside!!!

Within the context of the D&AD Awards 2024 competition, Changes Started From The Inside is an multi-interactive campaign. Everyone needs to be made aware of realities and effects of climate change as a result of this effort.

I came up with the idea of creating a set of posters with visuals that truly represent the reality of the environment negatively affected by humans.

Poster set also brings a unique experience when applied with advanced technology, simulating people movement to create interactions with motions of the posters.